You can easily add interacivity to your show notes page including clickable links that advance the player to a specific time, collapsable transcripts to keep your show notes page clean, and one-click tweetables.
1. Clickable Timestamps:
While you are listening to an episode, you can click on the time stamps below to jump directly to that time on the player.
2. Collapsable Transcripts:
Phil [25:47]: I think I’m going to repeat this process. I did it for a Stripe plugin. It’s a lot easier the second time around, and I also changed some things with that. I’d went after a more eCommerce, B to B, so I was quicker to a certain revenue point with that. I do have another plugin in the works. Since it’s working and I still have quite a bit to build and I have quite a bit of features and add-ons and things like that that people are requesting, I’m going to continue that for a while. Maybe I will do that SaaS eventually. I’ve been going through ideas here and there but I’m just not rushing it or setting a deadline of when I’m going to do it because the plugins are working. I know it’s a long path on the SaaS apps.
Mike [26:28]: Yeah, I think that’s one of the features that I’ve seen of successful entrepreneurs is they find the thing that’s working and then they double down on it. I think what Rob just talked about, in terms of looking at SaaS because SaaS is viewed as the Holy Grail of the software industry, but at the same time you’d have to learn an entirely new set of skills in order to pull that off. It would be a pretty significant change from what it is that you’re doing now, right?</p>
Phil [26:50]: Right. Exactly. On the second plugin, on the Stripe plugin, that’s when I went after a more B to B audience. As I was building that up I hired a more mid-level developer, tried to off-load that more and then when I launched the Stripe plugin I did the same thing [?] Model. Took me just a few months to get the first paid plugin out there. During that time I hired actually another Academy member, Kyle Brown. He has a product [ice?] service, I guess you could call it. It focused on WordPress. Just a shout out to him, email@example.com. I hired him to basically hire all my tier one support, him and his team. That has been a huge load off my back, too, and I continue to use him for future plugins as well. I already have that relationship in place. It’s a little bit of an experiment here, but my third plugin, it’s a Google Calendar Events plugin, if you look it up. It’s actually an adopted plugin. I adopted a free plugin off the repository and it already had a lot of downloads and the author agreed to hand it over after we talked back and forth and he wasn’t interested in maintaining it. I have had to do quite a bit of re-factoring, stabilizing, and updating it. The paid plugin’s not out now but I’m going to repeat pretty much all those steps on it except that I’m coming in where it’s already got a big audience. I’m not creating it from scratch basically.
Rob [28:13]: Right. So you’ve learned from your successes as well. Like you said, you hired someone who is a middle tier developer rather than super junior and cheap because you have the means and you know it’s worth the time. You’re working with Kyle Brown on handling support because you know it’s worth your time to outsource that. Even though you have to pay him money, you know that your time is more valuable. I know the backstory of you WordPress Stripe plugin and I know that that hit more revenue faster then either of your first two Pinterest plugins. There’s some luck involved, there’s something about the niche but there’s also something about you taking your experience and leveling up and expanding. I feel like the GCal plugin is probably the next step in your journey.
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